about us

We're a group of young and black individuals passionate about idiski and digital marketing in Mzansi.  With our fresh ideas, we are changing the way that these two fields interact with each other. 

Our team


Siphelele Goniwe is a licensed coach from Cape Town. He was part of the Ajax Cape Town FC’s youth academy for the past 7 years. He became the youngest youth head coach in the club’s history. During his time at Ajax Cape Town, Goniwe left for Holland and took part in the prestigious three week coaching internship at Ajax Amsterdam.


Goniwe comes with immense experience when it comes to running football projects. In his time at Ajax Cape Town, he was in charge of the Community Scheme project which he later left and joined Chippa United FC as a Football Development & Special Projects Officer. 


The time he spent at Origo Novus football agency handling the relationship between the talent, football clubs and corporates. This meant he could tap into his creative side and finally explore his love for digital marketing,

Lisa Benjamin, discovered by the Nelson Mandela Metropolitan University Team (Madibaz Football) in 2014, she managed the team during scheduled LFA, USSA & Varsity Football competitions and then enlisted to Chippa United Football Club as a medical team assistant. She snagged back-to-back Sport Administrator of the Year titles at the Madibaz Sport awards in 2014 & 2015 while on a student sport bursary.


Lisa moved To Strength and Conditioning Training in 2015 at Madibaz Football and took on the MultiChoice Diski Challenge with Chippa United Football Club. She is a qualified Professional Football Trainer who has worked with qualified coaches; to the likes of Daine Klate, Ernst Middendorp, Desmond Crowie & Elrio van Heerden. She has obtained a Certificate in Marketing (UCT) to assist players, coaches, and clubs in Digital Marketing and Social Media. 

head researcher


Asibabale Twani graduated from Stellenbosch University with a Bachelor of Arts in International Relations. She also took part in the African leadership and Development studies program at the University.